Battle.net is now called BlizzardApp and the BlizzardApp is now called Battle.net. As Blizzard announced, the name change has really been rolled back.
When the 20-year-old Battle.net was renamed in September 2016, there were already various doubts as to whether the new name would prevail. The name Battle.net for the online services had simply burned itself into the minds of players for decades. Since then, you've rarely heard anyone talk about the BlizzardApp. Battle.net has served as the platform for multiplayer since Diablo 1996. From Starcraft, Warcraft, Hearthstone to Heroes of the Storm to Overwatch, whoever owns a Blizzard game stumbled upon Battle.net.
New Blizzard logo now with Battle.net lettering
Accordingly, Blizzard has now officially reversed the name change and is combining the logos. The Blizz logo will now have BATTLE.NET lettering and the official name is now “Blizzard Battle.net”.
The position of the publisher follows:
When we announced that we'd be transitioning away from the Battle.net name for our online gaming service, we suspected that the shift would be challenging. We understood that Battle.net stood for something special — it represents years of shared history and enjoyment, community and friendship, for all of us and our players.
Battle.net is the central nervous system for Blizzard games and the connective tissue that has brought Blizzard players together since 1996. The technology was never going away, but after giving the branding change further consideration and also hearing your feedback, we're in agreement that the name should stay as well. Take it from the developer formerly known as Silicon & Synapse, and Chaos Studios, names are important too.
Moving forward, to help offset some of the original concerns we listed back in September, we will be connecting “Blizzard” to “Battle.net” in our logo for the service and in general when we refer to it in print: Blizzard Battle. net.
We appreciate your feedback and look forward to many more years of bringing players together online.
Thanks,
Blizzard Entertainment
